Have you seen Dove soap's new add campaign featuring these ladies pictured here? The idea is that showing more real life women will promote healthier views of beauty. Personally, I think it's been a long time in coming. Like most straight men, I have grown up having an image of the ideal woman in my face from television, magazines, and other forms of media. Men are visual. If something catches our eye, we tend to look at it. I wonder what we would be like if we were bombarded with images of models of all shapes and sizes right from the get go. Images of beauty change--in the 1920's, being thin and lacking any curves was the ideal, while in the 1950's curves were in. The current rage seems to be something in-between.People rail at the Dove campaign, saying that they want the fantasy, not the reality. But where did that fantasy come from? If we were saturated with images of size 18 women in glamour magazines and on TV, would we see that as the ideal? Consider that only 2% of women fit the ideal notion of what a female figure should look like today. Consider also that a size 14 is the average for an American woman. If Barbie (the doll) was a real person, she'd be be something like 7' tall and have an 18" waist. -Now there's a positive image to send our daughters!
It's hard to fight the programming as a male to open your mind to what society considers a "less than ideal" figure on a woman. But as hard as that is, consider what it must be like to be one of the 98% of women who supposedly don't "fit" the ideal. Eating disorders rage across this country, and as a psychologist I can tell you that they can be incredibly debilitating to a woman both physically and mentally. I get sick and tired of seeing the covers of tabloids that go on and on about an actress and how she put on weight of has cellulite. In the world of glamour and celebrity, it's all about image. Do you see these occasional pictures of celebrities caught out in public doing "normal people" stuff? -They look like normal people! The ideal is an illusion, and unfortunately one that most of us are buying.
Dove's ad isn't going to inspire me to go out and buy firming cream, but it does inspire me...
